Top Fashion Games in Germany Q1 2022: Unified Platform Performance

In the first quarter of 2022, the top 5 fashion games in Germany on a unified platform (iOS and Android) showcased interesting performance trends. Data from Sensor Tower highlights their weekly downloads, revenue, and active users.

Love Fantasy: Match & Stories experienced a fluctuating trend in weekly downloads, starting the year with over 122K downloads and ending March with approximately 28.6K. Its weekly revenue saw a significant rise towards the end of the quarter, peaking at around $3.1K in the last week of March. The game's active user base showed a gradual decline from 220K at the beginning of January to 92K by the end of March.

Project Makeover had a steady decline in weekly downloads, from around 65K in late December to approximately 15.6K by the end of March. In terms of revenue, it started at $161K and saw a decrease, reaching a low of $111K mid-March, before slightly recovering to $135K in the final week. Weekly active users also decreased from 240K to about 140K over the quarter.

Hair Challenge showed a consistent download trend, starting the year with 35.4K downloads and ending with about 15.7K. Its revenue remained minimal, with slight fluctuations, peaking at $70 in mid-February. The number of active users decreased from 110K in late December to around 65K by the end of March.

Outfit Makeover saw a peak in downloads at the end of January with around 37.3K, followed by a gradual decline to approximately 13K by the end of March. The number of active users mirrored this trend, peaking at 53.7K in mid-February and decreasing to 28.6K by the end of the quarter.

Hair Dye! started the year with 26.6K downloads and had a steady decline to about 10K by the end of March. Active users also decreased from 73K at the end of December to approximately 36K by the end of March.

For more detailed insights and analysis on the performance of these fashion games, visit Sensor Tower.